The Australian Open is an annual tennis championship held in Melbourne, Victoria, Australia. In the past, I was staffed as an ESPN Live Event Operator, where we inserted commercial breaks in sporting events on the ESPN Watch app. Each year, we covered the Australian Open. Although I wasn't very familiar with tennis, working this job sparked my interest and inspired me to conceptually redesign the Australian Open event brand. Below are the logo, a few visual elements, and brand mockups:
Concept BrandÂ
